What is Worldprofit?

Today a prospective customer asked me, "What is Worldprofit?"

Although I've been answering this question since 1994, it dawned on me that while the question has stayed constant, the answer has evolved over the last 15 years (much like the web itself). And since we are entering into a new year (2010), I thought I would take a long hard look at both the question and the answer. Indulge me if you will in a brief history, I promise I will keep it short.

In August 1994, three people came together over a kitchen table in Edmonton, Alberta to start a web company. Those people were Dr. Jeffrey Lant a former Harvard Professor and business author; George Kosch a former Jet Pilot instructor in the Canadian Air Force; and Sandi Hunter, a former Educator, and Behavior Analyst. The company was named Worldprofit Inc. Worldprofit started operations the same year that another yet unknown company was setting up shop, Yahoo. Have you heard of them? (Smile)

The core services of Worldprofit have always been web-based: website hosting, website design, and software development. But over the years these core IT services became the back bone for a company that expanded to provide specialized support, education, training and resources for small and home based business owners around the world. Early on we realized that the web offered unlimited opportunities for people who wanted to buy and sell in the world marketplace. These people needed core technical services to get online, but more than that they needed help to navigate, utilize, and profit from the mind-boggling number of resources available to build their own successful online business. As the web and technology changed, Worldprofit also continued to change to meet the needs of our customers. We owe appreciation to our Worldprofit Members, now exceeding 500,000, as we helped them they have helped us build a better company with a customer-centered service mandate.

So to answer the question, What is Worldprofit? My answer in 1994 would be very different than my response today. Here goes...

Worldprofit Inc, a Canadian company continues to offer website hosting, design and development, but the primary services have evolved into support of the small and home business owner. This support includes what our online experience has proven are critical to building a successful online business. Worldprofit support and resources include education, an online training program, video tutorials, webcasting, marketing assistance, search engine optimization, traffic generation, lead generation tools, prospect management, and new product research and evaluation. Essentially we test and evaluate what works then put this expert knowledge into the hands of our customers with comprehensive online training. Today Worldprofit is known by both our customers and recognized industry professionals as, The Home Business Experts.

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